Back Up Your Birth Control
Reproductive Health Technologies Project

What can expose the best-kept secret in women's health? The Back Up Your Birth Control campaign to alert the public that emergency contraception can prevent pregnancy after sex. Working with the Reproductive Health Technologies Project and a 100-strong coalition of health groups, PIMG coined the slogan, created a user-friendly website, and generated press coverage in than 70 media markets, including 16 of the nation’s top 20. Sixty million people were reached through stories in national and regional papers (including the Wall Street Journal and Washington Post), National Public Radio, and major women’s magazines.

Eat Smart, Grow Strong
Coalition of parents supported by Annie’s Homegrown, Applegate Farms, Horizon Organic, Newman’s Own, Newman’s Own Organics, and Whole Foods Market

Troubled by rising rates of childhood obesity and diet-related diseases, Public Interest Media Group decided to make a difference by encouraging families to eat healthy at home. PIMG conceived of Eat Smart, Grow Strong and brought together parents, public health experts, and mission-driven food companies to make the campaign a reality. With our Supermarket Spy Game for kids to play while grocery shopping and a website filled with tips for parents, we’re helping families learn about good nutrition and establish healthy eating habits that can last a lifetime.

Health Care Help in a Hurry
United Hospital Fund

The challenge: To make sure the uninsured know about a new Medicaid program –and sign up in just four short months! The solution: The Health Care Help in a Hurry campaign, launched by PIMG for the United Hospital Fund, the City of New York, and a coalition of groups after the September 11th terrorist attacks. Billboard, bus shelter, and newspapers ads. Flyers in five languages. Stories in almost every New York paper (including the New York Times) and most TV news stations.

The result: More than 350,000 people signed up – bringing the number of New York City residents with Medicaid coverage to its highest ever in state history.