Message Development

It's Not Just What You Say, It's How You Say It.

Words can mean different things to different people. That's just one of the reasons why Public Interest Media works with you to develop, shape, and focus your message - a key to campaign and media success. We help you to simplify complex issues (while staying accurate), creating clear, concise messages that resonate with the public. In collaboration with independent research firms, we conduct both qualitative and quantitative public opinion research to inform how best to articulate your message.

Featured Examples

Reproductive Health Technologies Project

How does the pro-choice movement speak convincingly in the “age of the fetus,” when images of babies developing in the womb have become commonplace – and support for the right to choose is waning? PIMG conducted an extensive media audit and crafted new, highly effective messages to help guide advocates facing new challenges in the social and political arenas.

Because Your Family Comes First
The Robert Wood Johnson Foundation

Now that Americans are living longer and baby boomers are entering their senior years, the Robert Wood Johnson Foundation wondered how best to educate family caregivers about long-term care. PIMG participated in a two-year research and message development project, creating messages and crafting ad concepts that got rave reviews in focus groups of low- and middle-income African-American, Asian-American, Filipino, and Hispanic audiences around the country.

Get the Facts. Shatter the Myths.
Georgia Network to End Sexual Assault

GNESA wanted to know: Is there a new way to we can talk about sexual assault that will educate men as well as women? Public Interest Media developed a message-testing research project and found a way. The Get the Facts, Shatter the Myths campaign featured public service announcements, media materials, and an effective new slogan that even the Governor couldn’t help but repeat!