Media Relations

Never Underestimate the Power of the Press.

With proven results, Public Interest Media uses the power of the media to work for you. We bring extensive contacts to your table - including national reporters who cover health, legal, policy, and political issues.

We know that raising your public profile is not as simple as sending out a press release. To earn media coverage that has an impact, you need a comprehensive, strategic approach. We help you to identify media opportunities, shape story angles, and conduct press outreach.

Featured Campaigns

Promoting Science-based Public Health Policy Advocates for Youth How do you counter censorship of sexual health information? Make sure the press takes notice! Working with PIMG, Advocates for Youth has been able to shine a national spotlight on the government’s changing approach to teen pregnancy, STDs, and HIV/AIDS – from funding abstinence-only programs to removing condom data on the web to auditing public health groups. PIMG created an advocacy ad and crafted an aggressive media relations program – generating coverage in top media outlets (Associated Press, National Public Radio, the New York Times, Newsweek, USA Today, Washington Post, and more) to show that political ideology – not scientific research – is driving public health policy. And Members of Congress and a growing number of scientific organizations are now publicly denouncing this trend.

Improving Access to Emergency Contraception
Reproductive Health Technologies Project

When a pharmaceutical company asked the FDA to approve Plan B as an over-the-counter product, the Reproductive Health Technologies Project hired Public Interest Media to make sure this back-up birth control method didn’t languish under the radar screen and to build public support for making it available without a prescription. PIMG crafted and executed a strategic media relations and message plan that generated and shaped coverage in national, regional, and local print and broadcast outlets – garnering news and opinion pieces that reached at least 225 million Americans in twelve months. PIMG helped RHTP identify and seize media opportunities at every step in the FDA process while also using medical and political developments to keep the issue alive. News coverage was rife with messages PIMG developed and frequently quoted our client, and more than 70 newspapers – including the New York Times, USA Today, and the Washington Post – wrote supportive editorials, many of them more than once.

Raising the Visibility of Sexual Health Issues
Henry J. Kaiser Family Foundation

What do you do when important health topics go underreported and journalists need help understanding complex – and controversial – issues? Identify creative angles to pique their interest. And create a respected forum to engage the press. For five years, PIMG managed the Kaiser Family Foundation’s quarterly “Emerging Issues in Reproductive Health” briefing series to raise the visibility of sexual health concerns and “correct the record” when media coverage led to public confusion. The briefings spurred regular coverage of a wide range of reproductive and sexual health topics in major newspapers and wire services, consumer magazines, and broadcast media as well as scores of regional outlets.