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Grassroots &
Online Advocacy
Think Globally, Act Locally
Sometimes it’s best to go directly
to the people. At Public Interest
Media, we know how to help you reach
your audience – and motivate
them to act. From e-activism to events
that create a buzz, PIMG helps you
to engage new constituencies, educate
the public, and make people’s
voices heard. We use whatever strategies
will work best for our clients – from “old-fashioned” grassroots
outreach to “new-fangled” Internet
organizing.
Featured Campaigns
Back
Up Your Birth Control
Reproductive
Health Technologies Project
What can expose the best-kept
secret in women's health?
The Back Up Your Birth
Control campaign to
alert the public that emergency
contraception can prevent
pregnancy after sex. Working
with the Reproductive Health
Technologies Project and
a 100-strong coalition of
health groups, PIMG coined
the slogan, created a user-friendly
website, and generated press
coverage in than 70 media
markets, including 16 of
the nation’s top 20.
Sixty million people were
reached through stories in
national and regional papers
(including the Wall Street
Journal and Washington Post), National
Public Radio, and major
women’s magazines. |
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ChoiceJAMS
NARAL Pro-choice
America and NARAL Pro-choice
New Jersey
How do you get young adults
involved in protecting the
right to choose? Make the
issue relevant to their lives – and
have some fun! Public Interest
Media conceived of ChoiceJAMS,
a unique mix of pop culture
and social action. A music
jam, poetry slam, talent
night, open mic, art show,
and film screening all rolled
into one – online and
on stage – ChoiceJAMS
invited up-and-coming artists
to express why choice matters
and compete for prizes.
Through a hip website and
series of live shows in Northern
New Jersey, PIMG created
a new forum for artists to
showcase their talents and
members of the community
to get involved. Generating
more than 150 entries, scores
of Jersey residents at every
show, and hundreds of new
activists, ChoiceJAMS was
a smashing success. |
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