|
Advocacy
Advertising
The Challenge: To Change the World.
Whether your goal is to improve
public health, prevent the spread
of HIV/AIDS, or protect the environment,
Public Interest Media creates visually
compelling campaigns that speak to
the public, media, and policymakers
- with proven results. We produce
ads for newspapers, magazines, billboards,
radio, television, and
the web. And we work with independent
polling and research firms to ensure
that the campaigns we create achieve
your goals.
Featured Campaigns
 |
ABCs
. . . HIVs and STDs
Sexuality Information
and Education Council of the
U.S.
How do you inspire parents
to have “the Talk” with
their kids? PIMG created
the first national advertising
campaign to encourage family
communication in underserved
communities. Like many of
our advocacy ads, the SIECUS
campaign was developed using
groundbreaking message research
and a creative development
process that identified how
to engage parents with effective
language and catchy visual
images. |
Back
Up Your Birth Control
Reproductive
Health Technologies Project
What can expose the best-kept
secret in women's health?
The Back Up Your Birth
Control campaign to
alert the public that emergency
contraception can prevent
pregnancy after sex. Working
with the Reproductive Health
Technologies Project and
a 100-strong coalition of
health groups, PIMG coined
the slogan, created a user-friendly
website, and generated press
coverage in than 70 media
markets, including 16 of
the nation’s top 20.
Sixty million people were
reached through stories in
national and regional papers
(including the Wall Street
Journal and Washington Post), National
Public Radio, and major
women’s magazines. |
 |
 |
Be
Sure What You Need is Covered
NARAL Pro-choice
New York
What do you do when low-income
women are being enrolled – without
their knowledge – in
a health plan that doesn’t
cover contraception? Find
a creative way to spread
the word. Public Interest
Media crafted a humorous,
factual flyer to let women
on Medicaid know that they
have the right to pick a
plan that includes birth
control or go “out-of-network” to
get these services. Women
responded in droves, walking
into their local health clinics
clutching the flyer and asking
for reproductive health care.
|
|
